In other words, it did not think that customers would think that they are in an Apple store just because of the layout.
The German trade mark office (and subsequently the federal patent court) did not think that the appearance of the store would be able to fulfil what we learned is the basicįunction of a trademark: to identify the commercial origin. While it was granted protection in the UK, it was not as successful in Germany. It obtained a registration for this in the United States, and subsequently filed to expand it to various other countries, including the UK and Germany. In 2010, it filed a trade mark for the appearance of its “Apple Flagship Store”, showing a drawing of the usual Apple store appearance. It’s more than just a producer of phones and computers - it has become pop culture and its products are recognized instantly.īut Apple is not afraid to try new roads as well.
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